Graytown Hospitality Marketing Solutions
Marketing Strategies for the Hospitality Industry

Internet Marketing
Website Design / Redesign
Search Engine Optimization
Pay-Per-Click Marketing
Organic / Natural Listings
Specialized Site Marketing
Third Party Websites (IDS)
Last Minute Marketing
Paid Inclusion Listings
Competition Profiling
Traveler Review Sites
Local Search Marketing
Web Analytics
Marketing Furnished Apartments
GDS Marketing
Email Marketing
Marketing Collateral Design
Hotel Photography
Don't just tag along for the ride... Profit from it !

Marketing is all about making a positive impact in the mind of your target audience. Your audience will make an impression about you based on what they see on your website, and other marketing material.

Are you making the right impression?

When looking at pictures of hotel rooms, humans tend to project themselves in that setting. We're hard-wired to do that. The person immediately sees himself/herself in that room and assesses the feeling that follows. Try it... that's the way it works. And if that image doesn't look good, the person is gone.

There are cases where the property is much better than the images show it to be. That's when the property leaves money on the table. The location preference and the budget of the traveller may be fine... but poor images fail to close the deal.

Photos should be regarded as an asset... they shouldn't be a liability !

A professional photoshoot results in images that last for 3-5 years. These images can (and should) be used in as many applications as possible:

  • The website
  • The GDS
  • Third party sites (IDS)
  • Marketing materials such as brochures and factsheets
  • Corporate presentations
  • Promotional material such as coupons and flyers
  • Hotel signage
  • Advertisements
  • Press releases

If you have F&B outlets, do consider inclusing food shots into the mix. They're extremely helpful while designing promotional material for the outlets.

Hotel photography is a complex task... And also a tremendous investment in a very profitable asset.

A hoteliers, there are several ways to ensure that the photoshoot goes off well. We have a podcast planned on this subject and it will be released shortly. Make sure you listen to it. Its the best piece of free advice you can get on the subject.

Click here for the photography website


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